Chapter 3: Purpose, Thesis, and Audience
Chapter
3: Purpose, Thesis, and Audience
1.
Identifying Your Focus and
Purpose
2.
Creating a Thesis
3.
Understanding Your Readers/Audience
1.
Identifying Your Focus and Purpose
The first question
for any writer should be, "Why am I writing?" "What is my goal
or my purpose for writing?" For many writing contexts, your immediate
purpose may be to complete an assignment or get a good grade. But the
long-range purpose of writing is to communicate to a particular audience. In
order to communicate successfully to your audience, understanding your purpose
for writing will make you a better writer.
Purpose
Think about the different kinds of writing that you have
experiences with every day.Consider the newspaper that’s delivered to your door
or that you read online. Itsdifferent parts do different things—they have
different purposes. Its news articles andbulletin boards generally inform you
about world, state, or local events; its opinioncolumns and advertisements try
to persuade you either to a point of view or to buysomething; its humor columns
and comics attempt to entertain you. Since writing canhave so many purposes,
you have to decide exactly what you want your writing to do.What you want your
writing to do will be tempered by your audience, but, for now,let’s consider purpose
by itself.
Purpose is the reason why you are writing. You may write
a grocery list in order to remember what you need to buy. You may write a
laboratory report in order to carefully describe a chemistry experiment. You
may write an argumentative essay in order to persuade someone to change the
parking rules on campus. You may write a letter to a friend to express your
excitement about her new job.
Notice that selecting the form for your writing (list,
report, essay, and letter) is one of your choices that helps you achieve your
purpose. You also have choices about style, organization; kinds of evidence
that help you achieve your purpose
Focusing on your purpose as you begin writing helps you know
what form to choose, how to focus and organize your writing, what kinds of
evidence to cite, how formal or informal your style should be, and how much you
should write.
Types of Purpose
Don Zimmerman says,
“I look at most scientific and technical writing as being either
informational or instructional in purpose. A third category is documentation
for legal purposes. Most writing can be organized in one of these three ways.
For example, an informational purpose is frequently used to make decisions.
Memos, in most circles, carry key information.”
When we communicate with other people, we are usually guided
by some purpose, goal, or aim. We may want to express our feelings. We may want
simply to explore an idea or perhaps entertain or amuse our listeners or
readers. We may wish to inform people or explain an idea. We may wish to argue
for or against an idea in order to persuade others to believe or act in a
certain way. We make special kinds of arguments when we are evaluating or
problem solving. Finally, we may wish to mediate or negotiate a solution in a
tense or difficult situation.
Remember, however, that often writers combine purposes in a
single piece of writing. Thus, we may, in a business report, begin by informing
readers of the economic facts before we try to persuade them to take a certain
course of action.
Purposes and Strategies
A purpose is the aim or goal of the writer or the written
product; a strategy is a means of achieving that purpose. For example, our
purpose may be to explain something, but we may use definitions, examples,
descriptions, and analysis in order to make our explanation clearer. A variety
of strategies are available for writers to help them find ways to achieve their
purpose(s).
Definition
Writers often use
definition for key terms of ideas in their essays. A formal definition,
the basis of most dictionary definitions, has three parts: the term to be
defined, the class to which the term belongs, and the features that distinguish
this term from other terms in the class.
Term |
Class |
Distinguishing characteristics |
Democracy is |
government |
by the people, exercised
directly or through elected representatives |
Look at your own topic. Would definition help you analyze
and explain your subject?
Illustration and
Example
Examples and illustrations are a basic kind of evidence and support
in expository and argumentative writing. For example, in below paragraph the
writer uses several examples to develop a paragraph:
Another problem, lying, occurred
most often when my parents tried to force me to eat. Because I was at the gym
until around eight o'clock every night, I told my mother not to save me dinner.
I would come home and make a sandwich and feed it to my dog. I lied to my
parents every day about eating lunch at school. For example, I would bring a
sack lunch and sell it to someone and use the money to buy diet pills. I always
told my parents that I ate my own lunch.
Classification
Classification is a form of analyzing a subject into
types. We might classify automobiles by types: Trucks, Sport Utilities, Sedans,
Sport Cars. We can (and do) classify college classes by type: Science, Social
Science, Humanities, Business, Agriculture, etc.
Comparison and
Contrast
Comparison and contrast can be used to organize an
essay. Consider whether either of the following two outlines would help you
organize your comparison essay.
Block Comparison of A and
B
- Intro
and Thesis
- Description
of A
- Description
of B (and how B is similar to/different from A)
- Conclusion
Alternating Comparison of
A and B
- Intro
and Thesis
- Aspect
One: Comparison/contrast of A and B
- Aspect
Two: Comparison/contrast of A and B
- Aspect
Three: Comparison/contrast of A and B
Analysis
Analysis is simply dividing some whole into its parts. A
library has distinct parts: stacks, electronic catalog, reserve desk,
government documents section, interlibrary loan desk, etc. If you are writing
about a library, you may need to know all the parts that exist in that library.
Description
Although we usually
think of description as visual, we may also use other senses--hearing, touch,
feeling, smell-- in our attempt to describe something for our readers.
Notice how the writer uses multiple senses to describe
Anasazi Indian ruins at Mesa Verde:
I awoke this morning with a sense
of unexplainable anticipation gnawing away at the back of my mind, that this
chilly, leaden day at Mesa Verde would bring something new . . . . They are a
haunting sight, these broken houses, clustered together down in the gloom of
the canyon. The silence is broken only by the rush of the wind in the trees and
the trickling of a tiny stream of melting snow springing from ledge to ledge.
This small, abandoned village of tiny houses seems almost as the Indians left
it, reduced by the passage of nearly a thousand years to piles of rubble
through which protrude broken red adobe walls surrounding ghostly jet black
openings, undisturbed by modern man.
Process Analysis
Process analysis is
analyzing the chronological steps in any operation. A recipe contains process
analysis. First, sift the flour. Next, mix the eggs, milk, and oil. Then fold
in the flour with the eggs, milk and oil. Then add baking soda, salt and
spices. Finally, pour the pancake batter onto the griddle.
Narration
Narration is possibly the most effective strategy essay
writers can use. Readers are quickly caught up in reading any story, no matter
how short it is. Writers of exposition and argument should consider where a
short narrative might enliven their essay. Typically, this narrative can relate
some of your own experiences with the subject of your essay.
Cause/Effect Analysis
In cause and effect analysis, you map out possible causes
and effects. Two patterns for doing cause/effect analysis are as follows:
Several causes leading to single effect: Cause 1 + Cause 2 +
Cause 3 . . . => Effect
One cause leading to multiple effects: Cause => Effect 1
+ Effect 2 + Effect 3 ...
2.
Creating a Thesis
Writers choose from a variety of purposes for writing. They
may write to expresstheir thoughts in a personal letter, to
explain concepts in a physics class, to explore ideas in a
philosophy class, or to argue a point in a political science
class.
Once they have their purpose in mind (and an audience for
whom they are writing), writers may more clearly formulate their thesis.
The thesis, claim, or main idea of an
essay is related to the purpose. It is the sentence or sentences that fulfill
the purpose and that state the exact point of the essay.
For example, if a writer wants to argue that
high schools should strengthen foreign language training, her thesis sentence
might be as follows:
"Because Americans are so culturally isolated, we need
a national policy that supports increased foreign language instruction in
elementary and secondary schools."
The following examples illustrate how subject, purpose and
thesis are related. The subject is the most general statement of the topic. The
purpose narrows the focus by indicating whether the writer wishes to express or
explore ideas or actually explain or argue about the topic. The thesis
sentence, claim, or main idea narrows the focus even farther. It is the
sentence or sentences which focuses the topic for the writer and the reader.
Subject |
Purpose |
Thesis,
Claim, or Main Idea |
Childhood
experiences |
To express your
feelings and explain how one childhood experience was formative. |
The
relentless competition between me and my sisters distorted my easygoing
personality. |
Heart
disease |
To inform readers
about the relationships between Type A personalities and heart attacks. |
Type A
personalities do not necessarily have an abnormally high risk of suffering
heart attacks. |
The
death penalty |
To persuade readers
that the death penalty should be used. |
Despite
our belief that killing is wrong, a state-administered death penalty is fair,
just, and humane. |
Tips for Writing Your Thesis Statement
1.
Determine what kind of paper you
are writing:
- An analytical
paper breaks down an issue or an idea into its component parts, evaluates
the issue or idea, and presents this breakdown and evaluation to the
audience.
- An expository
(explanatory) paper explains something to the audience.
- An argumentative
paper makes a claim about a topic and justifies this claim with specific
evidence. The claim could be an opinion, a policy proposal,
an evaluation, a cause-and-effect statement, or an interpretation. The
goal of the argumentative paper is to convince the audience that the claim
is true based on the evidence provided.
If you are writing a text that does not fall under these three categories
(e.g., a narrative), a thesis statement somewhere in the first paragraph could
still be helpful to your reader.
2. Your thesis statement should be specific—it should cover only what you
will discuss in your paper and should be supported with specific evidence.
3. The thesis statement usually appears at the end of the first paragraph of
a paper.
4. Your topic may change as you write, so you may need to revise your thesis
statement to reflect exactly what you have discussed in the paper.
Thesis Statement Examples
Example of an analytical thesis statement:
An analysis of the college admission process reveals one
challenge facing counselors: accepting students with high test scores or
students with strong extracurricular backgrounds.
The paper that follows should:
- Explain the
analysis of the college admission process
- Explain the
challenge facing admissions counselors
Example of an expository (explanatory) thesis statement:
The life of the typical college student is characterized by
time spent studying, attending class, and socializing with peers.
The paper that follows should:
- Explain how
students spend their time studying, attending class, and socializing with
peers
Example of an argumentative thesis statement:
High school graduates should be required to take a year off
to pursue community service projects before entering college in order to
increase their maturity and global awareness.
The paper that follows should:
- Present an
argument and give evidence to support the claim that students should
pursue community projects before entering college
3.
Understanding Your Readers/Audience
How Audience and Focus Affect Purpose
All readers have expectations. They assume what they read
will meet their expectations. As a writer, your job is to make sure those
expectations are met, while at the same time, fulfilling the purpose of your
writing.
Whatever your purpose, you will be writing to a specific
audience. You not only must understand your audience but also keep this
audience in mind at all times as you draft your paper. Many times your audience
will be dictated to you by your instructor or workplace situation; other times
you will get to choose an audience. In either case,you’ll have to understand
and then adapt your writing to that audience.
Understanding the audience can be fairly easy or rather
difficult depending on what you already know about them. Indeed, you may have
to do some primary or secondaryresearch to learn more about your audience. The
best way to see what you know andwhat you need to know about your audience is
to ask yourself some questions aboutyour relationship to the audience and the
audience’s relationship to your topic.
Me & My Audience
·
Does my audience know me personally? Would they identify me
as a “type” of person (i.e., college
student)?
·
Can I identify my audience as a “type”?
·
How large is my audience?
·
Can I claim any shared experiences, characteristics,
attitudes, values, or prejudices with my audience? (i.e., nationality, culture,
gender)
·
Do my audience and I have any differences that would present
barriers to communication?
My Audience & Its Relationship to My Topic
·
What does my audience know about my topic?
·
What does my audience need (or not need) to know about my
topic?
·
How “close” is my audience to my topic? (emotionally,
geographically, culturally)
·
Does my audience have any expectations concerning formality of
language?
·
What does my audience expect as far as the format of the
final document?
·
How will my audience use the final document?
Essentially, as you think about audience, ask yourself, “how
will reading my writing change or affect how my audience thinks, feels, or
understands my topic?” The answers to these questions will condition your
approach to your audience.
Once you have determined what type of purpose best conveys
your motivations, you will then need to examine how this will affect your
readers. Perhaps you are explaining your topic when you really should be
convincing readers to see your point. Writers and readers may approach a topic
with conflicting purposes. Your job, as a writer, is to make sure both are
being met.
Purpose and Audience
Often your audience
will help you determine your purpose. The beliefs they hold will tell you
whether or not they agree with what you have to say. Suppose, for example, you
are writing to persuade readers against Internet
censorship. Your purpose will differ depending on the audience who will read
your writing.
For example:
If your audience is computer users who surf the net daily,
you could appear foolish trying to persuade them to react against Internet
censorship. It's likely they are already against such a movement. Instead, they
might expect more information on the topic.
If your audience is parents who don't want their small
children surfing the net, you'll need to convince them that censorship is not
the solution to the problem. You should persuade this audience to consider
other options.
Purpose and Focus
Your focus
(otherwise known as thesis, claim, main idea, or problem statement) is a
reflection of your purpose. If these two do not agree, you will not accomplish
what you set out to do. Consider the following examples below:
Focus One: Informing
Suppose your purpose is to inform readers about relationships
between Type A personalities and heart attacks. Your focus could then be: Type
A personalities do not have an abnormally high risk of suffering heart attacks.
Focus Two: Persuading
Suppose your purpose is to persuade readers not to quarantine
AIDS victims. Your focus could then be: Children afflicted with AIDS should not
be prevented from attending school.
Writer and Reader
Goals
Readers and writers both have goals when they engage in
reading and writing. Writers typically define their goals in several
categories-to inform, persuade, entertain, explore. When writers and readers
have mutually fulfilling goals-to inform and to look for information-then
writing and reading are most efficient. At times, these goals overlap one
another. Many readers of science essays are looking for science information
when they often get science philosophy. This mismatch of goals tends to leave
readers frustrated, and if they communicate that frustration to the writer,
then the writer feels misunderstood or unsuccessful.
Purpose and Audience
Whatever reality you are writing within, whatever you chose
to write about, implies a certain audience as well as your purpose for writing.
You decide you have something to write about, or something you care about, then
purpose determines audience.
Writer Versus Reader
Purposes
A general definition of purpose relates to motivation. For
instance, "I'm angry, and that's why I'm writing this." Purposes, in
academic writing, are intentions the writer hopes to accomplish with a
particular audience. Often, readers discover their own purpose within a text.
While the writer may have intended one thing, the text actually does another,
according to its readers.
Example Assignment
1.
Imagine
you are an administrator for the school district. In light of the Columbus
controversy, you have been assigned to write a set of guidelines for teaching
about Columbus in the district's elementary and junior high schools. These
guidelines will explain official policy to parents and teachers in teaching
children about Columbus and the significance of his voyages. They will also
draw on arguments made on both sides of the controversy, as well as historical facts
on which both sides agree.
2.
Make a note of words asking you to follow a specific task. For
example, words such as:
·
Describe
·
Argue
·
Define
·
Explain
·
Persuade
These words require you to write about a topic in a specific way.
Once you know the purpose of your writing, you can begin planning what
information is necessary for that purpose.
References
http://www.time4writing.com/writing-resources/the-myths-and-realities-of-writing-well-and-great-writing/
http://elc.polyu.edu.hk/elsc/material/Writing/writing1.htm
https://owl.english.purdue.edu/engagement/2/2/53/
https://owl.english.purdue.edu/owl/resource/545/1/
http://writing.colostate.edu/guides/page.cfm?pageid=148
Ginny
Redish, Letting go of the
Words
Kristina
Halvorson, Content Strategy
for the Web
Myths of WritingIn: Essays Into
LiteracyExeter, NH: Heinemann Educational Books: 81-88
Brandon, Lee & Brandon. Kelly. 2011. Paragraphs and Essays with
Integrated Readings (11thed.). Boston: Wadsworth Cengage
Learning.
Mikulecky, Beatrice S. and Jeffries, Linda. 2007. Advanced reading
power: extensive reading, vocabulary building, comprehension skills, reading
faster. New York: Pearson Education
Labels: Technical and Business Writing
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